Noodie's healthy instant noodles have some strengths, being popular and generating good sales, which indicates there is consumer interest. However, the brand faces multiple challenges such as brand - fit issues, inventory problems, and a lack of product variety. To enhance its retail performance, category managers should work with the brand to address the brand - fit concerns, perhaps through targeted marketing. They should also ensure proper inventory management to avoid mismatches. Expanding the product range can attract more customers and increase repeat business, helping Noodie gain better market traction and improve its shelf presence.