Onnit has several strengths such as effective marketing leading to high brand recognition and a loyal fan base. The product quality, especially in terms of amino acids, is good with a reasonable price - quality parity and wide selection. However, it faces challenges like high pricing, slow sales, and a lack of in - store presence. To improve, Onnit should focus on reducing prices to boost demand, increase in - store visibility through better merchandising, and enhance marketing efforts including demos and sample packs. This will help the brand stand out in the competitive supplement market and increase its share of the shelf.