Pac Pac Snacks has notable strengths, such as unique product differentiation, cute packaging, and popular flavors, which contribute to taste satisfaction. The competitive pricing also adds to its appeal. However, the brand suffers from insufficient marketing, limited market awareness, and distribution issues, leading to low demand and slow sales. Category managers should focus on enhancing marketing efforts, including promotions and discounts, to increase brand visibility. They should also address distribution problems to ensure consistent stock availability. By leveraging the brand's unique selling points, such as its superfood - ingredient and cute packaging, in marketing campaigns, Pac Pac Snacks can improve its market presence and shelf performance.