Parch offers non - alcoholic agave cocktails with unique adaptogens, a refreshing taste, and eco - friendly packaging, which have led to high customer satisfaction and strong sales. However, it faces challenges such as high prices, limited distribution, and stock availability issues. To enhance its retail performance, category managers should negotiate better pricing with the brand, expand distribution channels, and work on improving stock replenishment. Promoting the unique adaptogen feature can further differentiate it in the market and attract a wider customer base. Also, developing new flavors can help address the limited flavor range concern.