Peepal People offers a unique product with South Asian flavors, being vegan, gluten - and preservative - free, which has distinct market presence and customer interest. Its consistent stock and long shelf - life are advantages. However, it suffers from low exposure, high pricing, and limited distribution. To improve, category managers should focus on targeted marketing to expand the demographic reach and increase product exposure. They could also re - evaluate the pricing strategy to enhance competitiveness. Retail partnerships should be strengthened to improve distribution alignment, especially in areas where the brand has limited presence. Adjusting the product mix based on variety performance can also boost sales and better fit store focuses.