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Overview
Online presence
Products
Reviews
Similar brands
Retailer intelligence
Market signals
Landscape
Overview
Online presence
Products
Reviews
Similar brands
Retailer intelligence
Market signals
Landscape
Prima
78/100
Brand has limited data. Score not available.
100% retailers recommend this brand
Prima produces protein bars made with nutrient-dense, whole-food, grass-fed animal-sourced ingredients, offering a convenient on-the-go snack that delivers 21g of protein without seed oils, artificial additives, or refined sugar.
Reflects how a brand's momentum score has changed over time based on monthly market movement, business volume, baseline movement, and related activity.
Online presence
Website
eatprima.com
Instagram
eatprima
TikTok
eatprima
Products
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Retailer reviews
What retailers are saying on reviews
Quality
4.6
Positive
The product has high customer satisfaction, with good product quality, quality ingredients, clean products, great taste, and unique formulations. It stands out in the category, has a solid shopper reputation, and appeals to health - conscious shoppers.
Pricing
4.2
Positive
The pricing is considered appropriate, fair, and acceptable. It offers good value with an affordable price point, and the premium pricing is justified.
Packaging
4.4
Positive
The packaging is professional, neat, clean, and attractive. It has a premium and appealing look, and some is stand - out packaging.
Negative
There are concerns about lackluster packaging, poor packaging distinctiveness, and inconsistent restocking.
Marketing Support
3.4
Positive
There is high brand awareness, good customer acceptance, and effective in - store sampling. The product has achieved low - marketing success.
Negative
There is a lack of marketing, limited marketing support, and little promotion is done.
In-Stock
4.8
Positive
There are no major stock issues, with consistent stock, good stock availability, and reliable supply. It has easy stock - keeping and steady sales.
Negative
There is inconsistent restocking.
Innovation
4.9
Positive
The product has a unique product offering, unique ingredients, unique formulations, and a unique beef tallow formula, which stands out in the market.
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Generated on November 2nd, 2026
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Retail intelligence
Retail Trust Index
78/100
Brand has limited data. Score not available.
Top 98.85% In Pantry
How is retail trust index (RTI) calculated?
Brand maturity
Track record, team experience, and operational readiness.
69
Product quality
Feedback on formulation, packaging, and overall consistency.
85
Sustainability
Commitment to eco-friendly sourcing, ingredients, and packaging.
75
Supply chain
Production capacity, fulfillment reliability, and scalability.
75
Innovation
Product uniqueness, differentiation, and go-to-market strategy.
85
Pricing & value
Alignment of pricing with product quality and market expectations.
75
Market demand
Interest from retailers and alignment with consumer needs.
88
Trend fit
Relevance to current category and cultural trends.
75
Consumer review insights
Recoup is promising. It has appealing, well-functioning packaging with eye-catching colors, clear product info, and a preferred design. It offers a variety of flavors, and watermelon has good value.
Uniqueness & Strength
The brand stands out with packaging that catches attention, flavor variety that helps drive discovery, and product details that are easy for shoppers to understand.
Repeat purchase
5.85%
5.85% of retailers mentioned repeat customers or repeat purchases.
Sentiment overview
Positive 70%
Neutral 20%
Negative 10%
New Product Launches
600
400
200
0
Jan
Feb
Mar
Apr
Funding rounds
$1.7M
Round A
last month
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How this brand performs across independent retailers like yours
Velocity and demand shifts before they hit mainstream
Where it stands against direct category competitors