Pzaz breath spray has some strong points, such as fine pricing and attractive packaging which can draw customer attention. However, it also faces significant challenges like slow sales, consumer avoidance, and product availability issues. To improve its market position, category managers should address flavor preferences to boost consumer satisfaction and loyalty. Additionally, optimizing inventory management can solve product availability problems. Leveraging the good price point and packaging, the brand can enhance its market presence and differentiate itself from competitors on the grocery shelves.