Resist Nutrition shows strengths in packaging, stock management, and being a better option than lesser - known brands, along with a vegan offering and no product waste. However, it suffers from a lack of unique selling points, marketing support, and customer demand, resulting in poor sales. To improve, category managers should work with the brand to develop a strong unique value proposition. Launch promotional campaigns and in - store demos to increase brand awareness. Also, adjust the pricing strategy to make it more competitive. Leverage the brand's positive aspects like packaging and stock consistency to attract retailers and consumers, thus enhancing its market position and sales performance.