Reflects how a brand's momentum score has changed over time based on monthly market movement, business volume, baseline movement, and related activity.
The product has solid quality, and there is positive flavor feedback.
Neutral
The product shows standard performance.
Pricing
3.5
Positive
The pricing is fair, with a good price - point and considered a good deal.
Negative
The product has a high price point, which may affect sales.
Packaging
3.8
Positive
The packaging is sleek, attractive, clean, and modern.
Negative
The packaging is unremarkable and may lead to poor shelf visibility.
Marketing Support
2.8
Negative
There is a lack of marketing support, low buzz and curiosity, low market traction, and poor shelf visibility.
In-Stock
5.0
Positive
There is a steady supply, good supply availability, consistent stock availability, and no supply issues.
Innovation
4.4
Positive
The product has a unique Moringa ingredient and formula, and a unique concept.
Negative
The product lacks uniqueness.
AI generated from our retailer reviews
Generated on October 14th, 2026
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Retail intelligence
Retail Trust Index
60/100
Brand has limited data. Score not available.
Top 52.43% In Non-Alcoholic Beverages
How is retail trust index (RTI) calculated?
Brand maturity
Track record, team experience, and operational readiness.
69
Product quality
Feedback on formulation, packaging, and overall consistency.
71
Sustainability
Commitment to eco-friendly sourcing, ingredients, and packaging.
80
Supply chain
Production capacity, fulfillment reliability, and scalability.
66
Innovation
Product uniqueness, differentiation, and go-to-market strategy.
75
Pricing & value
Alignment of pricing with product quality and market expectations.
71
Market demand
Interest from retailers and alignment with consumer needs.
71
Trend fit
Relevance to current category and cultural trends.
75
Consumer review insights
Recoup is promising. It has appealing, well-functioning packaging with eye-catching colors, clear product info, and a preferred design. It offers a variety of flavors, and watermelon has good value.
Uniqueness & Strength
The brand stands out with packaging that catches attention, flavor variety that helps drive discovery, and product details that are easy for shoppers to understand.
Repeat purchase
5.85%
5.85% of retailers mentioned repeat customers or repeat purchases.
Sentiment overview
Positive 70%
Neutral 20%
Negative 10%
New Product Launches
600
400
200
0
Jan
Feb
Mar
Apr
Funding rounds
$1.7M
Round A
last month
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How this brand performs across independent retailers like yours
Velocity and demand shifts before they hit mainstream
Where it stands against direct category competitors