Ritual Zero Proof offers innovative non - alcoholic spirit alternatives with a realistic taste, high customer satisfaction, and attractive packaging. These strengths can mitigate the weaknesses such as low brand awareness and limited product variety. Retail strategies should focus on improving distribution to address stock and timing issues. To counter high - pricing perception, consider targeted promotions during off - seasons. Conduct tastings to enhance customer engagement and product awareness. Expand the product range to appeal to a broader customer base and increase market share, especially in non - tourist locations.