SAYSO's craft cocktail sachets have several strengths such as reliable delivery, effective launch promotions, and eye - catching packaging. The unique product concept and high consumer interest in packets show potential. Familiar customers find the price fair, and positive word - of - mouth can be leveraged. However, high pricing is a major deterrent, leading to low repeat purchases, low brand awareness, and poor market response. Retail strategies should focus on targeted promotions, in - person sampling, and flavor highlighting. Category managers could also consider partnering with keto - friendly or low - sugar product sections to increase visibility and appeal to the right demographic. Rebranding and addressing the packaging's weak branding elements can further enhance market differentiation and shelf performance.