Sibeiho, a Singaporean gourmet brand, has notable strengths such as popular flavors, eye - catching packaging, well - sized products, and fair pricing, which contribute to its steady sales and market presence. However, it faces challenges including high prices, slow sales, low brand awareness, and limited flavor variety. To enhance shelf performance, category managers should focus on targeted promotional strategies like demos and sampling stations to increase brand visibility. Offering smaller size options could also attract price - sensitive customers. Adjusting the pricing to be more competitive and expanding the flavor range would further help the brand stand out in the market and drive sales.