Sourcery offers farm - fresh spices, a potentially strong value proposition. However, the brand faces significant challenges with an unclear brand message and a lack of marketing materials, which have led to low brand awareness. To enhance its market position, Sourcery should develop a clear and compelling brand story that emphasizes its farm - fresh and flavor - rich spices. Category managers should work with the brand to create targeted marketing campaigns and provide in - store promotional materials. This will increase brand visibility on the shelves and drive customer engagement, ultimately leading to higher sales and better retail performance. The existing customer engagement can be leveraged as a foundation to build upon and turn the brand's weaknesses into strengths.