Has issues with poor solubility, bad taste, and flavor mismatch

Has a high overall price point, and female creatine is priced higher; customers express demand for coupons

Lacks single-use packets, sample packets and single-serve stick/single-serve options, and there are large-sized packaging products

Suffers from widespread lack of marketing support, no in-store demos, no product demos, insufficient in-store marketing and poor in-store support; faces difficulty acquiring new customers and has reduced market heat with slowing sales in recent years

Part of the products are not fast-moving, including slow-selling creatine and slow-moving protein items that are not top movers

Has very few new product launches, limited flavor selections, and its overall innovation performance is middle-of-the-road