Tiger Nuts offers a nut - free, gluten - free, and organic product, which is a significant strength in the health - conscious market. However, it suffers from high prices for small packages, unattractive packaging, and lack of marketing, leading to poor sales. To improve, the brand should re - evaluate its pricing strategy to offer better value. Investing in eye - catching and sustainable packaging can enhance shelf visibility. A well - planned marketing campaign can boost brand awareness and customer loyalty. By leveraging its unique product qualities, the brand can differentiate itself in the market and increase its share of shelf, appealing to both retailers and consumers.