Tochi Snack shows promise with high product quality, a variety of flavors, and eye - catching packaging, which contribute to repeat purchases and positive word - of mouth. These strengths can help combat the brand's poor market presence to some extent. However, the brand is facing issues like potential stock problems and limited availability of popular flavors, along with low marketing efforts leading to underwhelming sales. Category managers should prioritize improving distribution to ensure consistent stock levels, especially for popular flavors. They should also invest in marketing campaigns to enhance the brand's market presence, leveraging the product's unique selling points such as the attractive kernel size and flavor variety to stand out on the shelves and drive sales.