TryTallow shows promise with good product quality, appropriate pricing, appealing packaging, and high sales performance, especially when leveraging social media and innovation. However, it faces challenges like high prices, lack of marketing, visibility issues, losing market share, unclear brand differentiation, and poor stacking design. To improve, TryTallow should focus on targeted marketing campaigns to enhance brand awareness and differentiation. They could offer more product samples and in - store demos to boost customer engagement. Additionally, optimizing packaging stacking for better shelf display and addressing price concerns through promotions or value - added offers can help regain market share and drive consistent sales in the grocery skincare category.