Veggie Vice has several strong points. Its unique products like freeze - dried broccoli and unique flavors have potential, with zucchini chips being popular among consumers. Good product quality and a consistent inventory supply are also advantages supported by repeat customers and positive feedback. However, there are significant issues such as poor shelf placement, limited flavor options, low brand awareness due to lack of marketing, stock issues, and a high regular price leading to slow regular sales. Category managers should focus on improving shelf placement, expanding flavor selections, and launching targeted marketing campaigns to increase brand visibility. Negotiating better pricing strategies could also boost non - sale period sales.