Verb Energy shows potential as it has sold well and offers an energy boost, which aligns with its mission of making great energy accessible. However, it faces significant challenges such as market saturation and positioning issues, leading to a sales drop. To improve its retail performance, category managers should focus on re - positioning the brand to highlight its unique value proposition, perhaps by emphasizing the energy boost in a more distinct way compared to competitors. They could also explore new distribution channels or partnerships to increase stock reliability and reach untapped markets. Additionally, investing in marketing campaigns to combat market saturation and enhance brand visibility on the shelves can help reverse the sales decline and strengthen the brand's market position.