The Visitor non - alcoholic lager has several strengths such as being tasty, having positive customer feedback, repeat purchases, and fair pricing. Its environmentally conscious and sleek packaging can also attract consumers. However, it faces significant challenges including distribution issues, limited product selection, and high pricing that lead to slow sales and a weak market presence. To improve shelf performance, category managers should work with the brand to enhance distribution reliability and speed. They could also encourage the brand to expand its product variety. Adjusting the pricing strategy to be more competitive can boost consumer demand. Leveraging the positive customer feedback and eco - friendly packaging can help differentiate the brand in the market and increase its market share.