Waggin Water shows promise with its functional benefits for dogs, such as aiding in anxiety and pill - taking, and offering a simple solution for pet hydration. The fair and consistent pricing, along with regular sales of the Dental version, are positive signs. However, the brand faces significant challenges, including low sales, lack of customer interest, and issues with product appeal. To improve, category managers should focus on enhancing the product's visual appeal on the shelf. They should also address the lack of larger sizes for bigger dogs and resolve the uncertain pricing or format issue. Additionally, efforts should be made to boost the performance of slow - moving variants like the Hip and Joint version and ensure better stock availability of the CBD version. By leveraging the brand's functional benefits and addressing these weaknesses, Waggin Water can gain better market acceptance and improve its shelf performance.