Waku's prebiotic herbal tea has significant strengths that can be leveraged to overcome its weakness of low customer familiarity. The low - sugar, gut - friendly concept is a unique innovation in the market, appealing to health - conscious consumers. The good product quality and steady sales indicate a solid foundation. To enhance its market position, category managers should focus on increasing brand visibility. This can be done through in - store promotions, partnerships with health - related influencers, and targeted marketing campaigns. Retailers can also allocate more shelf space to the brand, as its unique value proposition can attract new customers and drive sales. By capitalizing on its innovative features, Waku can gain a larger share of the market and build long - term customer loyalty.