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Overview
Online presence
Products
Reviews
Similar brands
Retailer intelligence
Market signals
Overview
Online presence
Products
Reviews
Similar brands
Retailer intelligence
Market signals
Wilde Chips
82/100
Brand has limited data. Score not available.
100% retailers recommend this brand
Wilde Chips produces protein chips and protein crackers made from real chicken breast, designed to deliver high protein content alongside the classic crunch and flavor of traditional salty snacks.
Reflects how a brand's momentum score has changed over time based on monthly market movement, business volume, baseline movement, and related activity.
Online presence
Website
www.wildebrands.com
Instagram
wildechips
TikTok
wildechips
Products
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Retailer reviews
What retailers are saying on reviews
Quality
4.4
Positive
High customer satisfaction, clean product formulation, low product quality defect rate, strong customer loyalty and repurchase intention, high appeal for top-selling flavors, popular variety packs
Negative
Some customers report the Buffalo flavor is overly salty, limited flavor variety offering and selection
Pricing
3.9
Positive
Reasonable regular pricing and reasonable price point, attractive BOGO promotion appeal
Strong product appeal to fitness consumer segments, high local market popularity, unique product differentiation, high overall sales performance
Negative
Insufficient in-store sampling support, inadequate marketing support, lack of in-store marketing support with no endcap displays, extended endcap display vacancy, low sales traction for the Korean flavor SKU
In-Stock
3.9
Positive
Reliable stocking availability for core flavors, consistent base flavor SKUs maintain decent sales velocity, fast replenishment speed, high sales performance across stocked flavors
Negative
Unreliable order fulfillment leading to frequent stockouts, poor promotional period inventory planning, insufficient small-sized POS SKU and small bag SKU supply, unreliable replenishment consistency, persistent stock supply gaps, inconsistent distribution availability, frequent order shorting issues, supply chain replenishment delays, unmet customer in-store demand, distribution supply disruption, persistent small bag SKU stockout
Innovation
4.4
Positive
Unique product differentiation, new cracker line has strong initial sales, clean product formulation stands out
Negative
Limited flavor variety selection
AI generated from our retailer reviews
Generated on November 2nd, 2026
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Retail intelligence
Retail Trust Index
82/100
Brand has limited data. Score not available.
Top 98.89% In Chips, Crackers & Pretzels
How is retail trust index (RTI) calculated?
Brand maturity
Track record, team experience, and operational readiness.
86
Product quality
Feedback on formulation, packaging, and overall consistency.
70
Sustainability
Commitment to eco-friendly sourcing, ingredients, and packaging.
70
Supply chain
Production capacity, fulfillment reliability, and scalability.
70
Innovation
Product uniqueness, differentiation, and go-to-market strategy.
76
Pricing & value
Alignment of pricing with product quality and market expectations.
70
Market demand
Interest from retailers and alignment with consumer needs.
78
Trend fit
Relevance to current category and cultural trends.
75
Consumer review insights
Recoup is promising. It has appealing, well-functioning packaging with eye-catching colors, clear product info, and a preferred design. It offers a variety of flavors, and watermelon has good value.
Uniqueness & Strength
The brand stands out with packaging that catches attention, flavor variety that helps drive discovery, and product details that are easy for shoppers to understand.
Repeat purchase
5.85%
5.85% of retailers mentioned repeat customers or repeat purchases.
Sentiment overview
Positive 70%
Neutral 20%
Negative 10%
New Product Launches
600
400
200
0
Jan
Feb
Mar
Apr
Funding rounds
$1.7M
Round A
last month
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How this brand performs across independent retailers like yours
Velocity and demand shifts before they hit mainstream
Where it stands against direct category competitors