Yoju, a creamy yogurt - soju cocktail, shows significant strengths in market differentiation with unique flavors and appealing packaging, which has led to strong word - of - mouth and high sales performance. The affordable pricing also contributes to customer satisfaction. However, it faces challenges such as limited flavor variety, low brand visibility, and stock management issues. To enhance its retail performance, Yoju should expand its flavor options to meet diverse consumer preferences. It should also invest in increasing brand visibility through marketing campaigns and improve its presence on delivery apps. Additionally, better inventory management is crucial to avoid out - of - stock situations and maintain consistent sales.