Food and beverage collabs are having a moment—and these partnerships are proof that when bold brands come together, magic happens. From a sparkling olive oil martini to a Sichuan-spiced smoked salmon, these mashups are pushing the boundaries of flavor in the best way possible. Whether you’re into indulgent chocolate, umami-packed seafood, or a hazelnut spread with a botanical twist, there’s something here to surprise and delight.
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Aura Bora x Graza
Aura Bora’s first-ever sparkling non-alcoholic cocktail: the Olive Oil Martini. This unique and refreshing drink combines the crisp effervescence of the world’s finest sparkling water with the smooth richness of Graza’s Extra Virgin Picual Olive Oil. Crafted with natural vermouth flavor, real yuzu, juniper oil, and Graza’s signature "Drizzle" Olive Oil, it delivers a sophisticated and aromatic experience with every sip.
Retail Perfomance Overview:
- Aura Bora: Lavender Cucumber is the top-selling variety, with steady overall sales, though some locations report slower movement due to seasonality and competition. Pricing strategies and in-store demos could help boost sales in underperforming stores.
- Graza: Drizzle variety is a strong seller in some locations, while overall sales vary, with some stores reporting slower movement due to competition and pricing. Customers appreciate the quality and packaging, though some prefer glass bottles. Increased marketing and in-store promotions could help improve sales.
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Fishwife x Fly By Jing
Fishwife and Fly By Jing have teamed up to create a bold and flavorful collaboration: Smoked Salmon with Sichuan Chili Crisp. This limited-edition release combines Fishwife’s sustainably sourced smoked Atlantic salmon with Fly By Jing’s beloved chili crisp for a perfect balance of smoky, spicy, and savory flavors. Born from the real-life friendship between the brands' founders, this mash-up is more than just a great pairing—it’s a meeting of culinary minds.
Retail Perfomance Overview:
- Fishwife: Fishwife performs well across retailers, with strong sales driven by its eye-catching packaging and high-quality products, particularly the Salmon and Sardines. While most stores are happy with the product, the price point is seen as a barrier in some areas, especially where gourmet items are less familiar. Offering samples could help boost sales in regions with lower awareness.
- Fly By Jing: Fly by Jing's Original Chili Crisp is a strong seller, especially in seafood sections at stores like Whole Foods and Gelsons Market. It's praised for quality and packaging, though the price point can slow sales in some areas, like Mom's Organic Market. Smaller jars and more marketing materials could help drive further growth.
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Momofuku x Raaka
The Momofuku x Raaka Chocolate trio is a bold collaboration that brings together the best of both brands—Momofuku’s innovative flavors and Raaka’s expertly crafted, single-origin chocolate. This exclusive collection features three inventive bars: Chili Chocolate Crunch, Miso Potato Chip, and White Chocolate Crispy Rice. From the fiery kick of Momofuku’s cult-favorite chili crisp to the unexpected umami of miso and the nostalgic sweetness of crispy rice, each bar delivers a unique and delicious experience. Born from a shared commitment to quality and small-batch craftsmanship, this partnership is a testament to creative culinary synergy.
Retail Perfomance Overview:
- Momofuku: Momofuku products, especially Chili Oil and Chili Crunch, sell well in many stores, with strong reviews. Some locations report slower sales for items like noodles, and a few mention issues with packaging leaks. Price points can be a concern, but overall, the brand is popular and appreciated for quality.
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Ghia x Alice Mushrooms
Happy Ending by Ghia x Alice Mushrooms is a rich and indulgent take on the classic hazelnut spread, infused with nine botanical ingredients for a truly elevated treat. Designed for a “deliciously mischievous ritual that builds with every bite,” this cocoa-hazelnut spread blends hazelnuts, almonds, cocoa, and organic quinoa crispies with organic cordyceps extract, ashwagandha, damiana, maca, cayenne pepper, and Ceylon cinnamon for a perfectly balanced spicy-sweet kick.
Retail Perfomance Overview:
- Ghia: Ghia performs well across retailers, earning praise for its great taste, strong repeat customer base, and attractive packaging. However, some retailers highlight concerns about packaging durability, pricing, and smaller can sizes compared to competitors, which may impact sales. While most locations see steady demand, some suggest in-store demos to increase awareness in slower markets.
- Alice Mushrooms: Alice Mushrooms sees mixed feedback, with Brainstorm as the top seller. Some stores report strong sales and repeat customers, while others struggle with pricing and awareness. Shipping issues like melted packaging are a concern. Stores that actively promote the product see better success, suggesting marketing support could boost sales.
Why These Collaborations Matter
These partnerships go beyond flavor—they foster community, creativity, and innovation in the CPG space. By combining expertise and beloved ingredients, brands are redefining food and beverage with bold, unexpected creations that push boundaries and deliver extraordinary results.
Have you tried any of these collaborations? Which ones are you most excited about? For insights into brand performance and emerging trends, visit Cohere Commerce.
