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2026 Grocery Forecast: What Will Win the Shelf Next Year
Retailer
Oct. 16, 2025
Every year, trend reports try to predict the future of grocery—but retailers already know what’s real: a product trend only matters if it moves on shelf, drives repeat purchase, and adds value to the category.
This year’s outlook from Whole Foods shines a light on what’s coming in 2026, and at Cohere Commerce, we’re already seeing many of these shifts show up in verified retailer reviews across the country.
Here’s a breakdown of what’s trending—and how these movements translate to in-store performance.
1. The Return of Traditional Fats
What’s trending: Tallow, ghee, and other “ancestral” fats are gaining traction as shoppers question seed oils.
Why it’s working: Health-conscious shoppers see these as “cleaner” and more minimally processed.
Retail note: Stores that educate—with signage or sampling—see higher conversion. Ingredient education matters in this category.
Whole Foods highlights Epic Provisions and South Chicago Packing as leaders in the growing beef tallow trend.
2. Fiber Is the New Protein
What’s trending: High-fiber baked goods, gut-friendly bars, and prebiotic beverages.
Why it’s working: Digestive health is now a daily priority for consumers.
Retail note: Products that call out fiber benefits clearly on the front of pack outperform those that make vague wellness claims.
In the high-fiber category, Three Farm Daughters and Sola are noted for making fiber-rich foods that still taste good.
3. Brands Backed by Real People and Real Impact
What’s trending: Products that support women farmers and transparent sourcing.
Why it’s working: Shoppers want to support real people—not faceless companies.
Retail note: Purpose-driven brands sell better when stores highlight the story behind the product, not just the price.
Whole Foods is celebrating women-led agriculture through brands like Lotus Foods, Kvarøy Arctic, True Moringa, Damya Extra Virgin Olive Oil, Fable Fish Co. Wild Alaskan Salmon Jerky, and Tomatero Farm Organic Early Girl Dry-Farmed Tomatoes.
Every store sees trends hit differently. What’s moving in yours? What’s overhyped?
Join thousands of retailer voices shaping the future of grocery on Cohere Commerce—where shelf performance is built on real reviews, real stores, and real results.
We are a line of beverages inspired by one of nature's most nutrient dense and climate friendly plants called moringa! Our products combine the benefits of organic moringa with apple cider vinegar and 3g of prebiotic fiber and ZERO grams of added sugar, no stevia, no sugar alcohols or natural flavors. Perfect paired with a meal, used as a mixer or sipped straight from the can. It's everyday hydration that's better for you and the planet.
My husband Maurizio and I, both dessert lovers, struggled to find treats that suited our different dietary needs.
Driven by this challenge, I decided to create the ideal dessert. Thus, Nowhere Bakery was founded in 2020, focusing on desserts that harmonize healthy ingredients with indulgent taste while still catering to diverse preferences.
EPIC Provisions is a mission-based food brand dedicated to making animal-based protein bars and snacks that improve the lives of those animals, support human health, and help heal the land.
When toasted Dam Good™ English Muffins have a crispy outside & chewy inside along with mild sourdough aroma & taste. Besides with butters, jams & cheeses, they're great for burgers, avocado toast, egg sandwiches, melts & pizzas.
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